Smarter Packaging Event FibreForm 2014


Smarter Packaging Event FibreForm 2014

March 11–12, Copenhagen

Thank you for attending our Smarter Packaging Event in Copenhagen on March 11 and 12, 2014. We hope you found the programme interesting and enjoyed the social activities.

BillerudKorsnäs’ ambition with our Smarter Packaging Events is to create a forum for our customers and contacts for knowledge sharing and networking. We plan to hold these seminars on a regular basis in all our business regions and we look forward to seeing you at our next seminar in Europe or anywhere else in the world.

We would also like to thank you for taking the time to fill in the evaluation form. All feedback from you helps us to develop and improve the framework and content of our seminars to meet your expectations even better. For more details about the results of the evaluation, please refer to the short summary posted in the Evaluation section.

You will also find a complete set of all the presentations from the seminar as well as an updated participant list and a small image gallery (will be published shortly).

We look forward to seeing you again.
BillerudKorsnäs Smarter Packaging Team



In partnership with:


Supported by:





How to improve our future Smarter Packaging seminars?

Thank you for taking the time to give us your feedback. In total 29 forms were handed in and we have summarised the major findings.

In general the feedback is very positive, with high scores given to the evaluation of the seminar including presentations, the practical arrangements and the social activities. There were a few requests to have the exhibition stands in connection to the seminar location for future seminars and also more time for networking and build relationships.

Some suggestions for topics for future seminars include

  • More “on the go eating” influence on packaging sizes and design
  • More information on FibreForm, samples and trade references
  • More practical insight to BillerudKorsnäs products
  • More about printing and decoration and its meaning for packaging
  • More from a brandowner perspective

The content of the evaluation forms will be carefully evaluated and all the items listed above will be considered for seminar planning going forward.

Thank you for sharing your views with us. It is highly appreciated.




Tuesday, March 11
11.30-13.00 Registration
12.00–13.00 Lunch



Challenging conventional packaging
Per Lindberg, CEO, BillerudKorsnäs


Shape up your packaging
Armin van Overbeek, Business Segment Director Consumer Laminates BillerudKorsnäs


Next generation snacks
David Jago, Director of Innovation & Insight, Mintel Group Ltd


Smarter packaging experience
Ronny Gimbe, Business Development Manager, Flextrus and
Reinhard Ruhland, Director Innovation Center, Multivac


Coffee break and networking


FreeForm Pack – An innovative new packaging concept
Kasper Skuthälla, CEO, FibreForm Packaging

  Turn your customers into fans
Soulaima Gourani, Author, Lecturer/Speaker and Innovator.
End of the day


Drinks and dinner

Wednesday, March 12
  Morning Session 
08.30                                       Consumer insight for successful packaging
Jon Haag, Corporate Innovations Manager, BillerudKorsnäs

The future of FMCG retail packaging
Andrew Revel, Commercial Manager, Faraday


Smarter packaging experience
Liselotte Tingvall, CEO, NINE


BillerudKorsnäs environmental credentials
Bengt Brunberg, Manager Sustainability, BillerudKorsnäs


Coffee break and networking


Neuropackaging – The next level of customer
engagement and the role of packaging
Frank Rehme, Founder and CEO of gmvteam


Panel debate: The future of Smarter Packaging
Jon Haag, Frank Rehme, Andrew Revel


 Closing comments


 Lunch and departure

Moderators: Annica Rasch, Business Development Manager Formable and Richard Odén, End-User Manger, BillerudKorsnäs
Dress code: Business casual







Last updated: 2014-01-23