The strength to make more from less

Packaging matters. For the consumer, for the environment and, most of all, for your brand. So, how do you turn packaging into a competitive edge? With a solution that optimise packaging, reduce costs and lower your environmental impact – your brand can reach a new level of sustainability. We call it lightweighting – the power to make more from less.

Does your brand have a higher purpose?

Consumers expect more from their favourite brands than ever before. We tend to make choices with our hearts rather than our heads, and we’ve grown tired of wastefulness. Moreover, consumers are eager to share their values and be able to identify themselves with the brand and its products. Thus, the need for a brand to pursue a higher purpose has become increasingly important in order to drive customer loyalty and build a stronger brand for the future. This is where lightweightning and packaging as a competitive advantage comes in.

Strengthen your brand, reduce cost and improve your environmental footprint all in one

Too often, products are unnecessarily overpackaged, which leads to increased cost and wastage. The goal is to use less material, without compromising the quality or product performance. By reducing package weight, you can save both material costs and improve your environmental footprint. This is a cornerstone of lightweighting. These are additional benefits your brand will enjoy by rethinking product packaging:

  • Making most out of material potential
  • Less raw material, less waste and energy consumed
  • Savings in transport and warehousing requirements

How can lightweighting affect your brand?

Making more from less – that’s lightweighting

Using cartonboard with lower grammage, but with the same excellent performance, results in lower costs throughout the entire handling chain. Lightweighting will save you money from every shipment down to every last package and single sheet. Besides reduced weight, you get a packaging material that endures more machine processing, is tougher as well as more shapeable, and stays good-looking all the way to the store shelf. The result is a more appealing product (and brand) to a lower cost.

Most packaging projects have a potential for lightweighting, and will benefit from this innovation with a little help from clever structural design and optimisation. Our Carton Solutions team at BillerudKorsnäs have the right experience and expertise needed to create a sustainable and cost-effective lightweighting solution that suits you (and the consumers!) perfectly.

In other words, there’s no conflict in doing good and doing good business, as one might say. Lightweighting is a sustainability choice that’s not only good for the planet, but for your brand as well.

See also

Sustainable solutions for cities and packaging

What are cities doing to become more sustainable and how can packaging be a part of the solution? We visit Copenhagen to find out.

Packaging sustainability – Giving the consumers what they want

You’ve got to know people’s opinions, to change their behaviours. Learn more about consumer views on packaging sustainability.
How can lightweighting affect your brand?
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