Expand in the value chain
Our ability to add value for our customers and their customers will determine the success of our strategic repositioning, with all three product areas expanding along the value chain in various ways.
- Growth in packaging solutions and services, both organically and through acquisitions
All product areas contribute to the expansion in the value chain. For Board and Paper, this strategic priority involves the identification of new applications that exploit the full potential of our primary fibre-based material, thus driving additional sales. Within Solutions, the expansion along the value chain means a focus on service-driven systems and holistic solutions for brand owners, based on materials produced by us and others. Down the line the acquisition of businesses in related areas may also become relevant.