Growth markets and a focus on solutions strenghten position
We see opportunities to further strengthen our position by expanding the market geographically and forwards along the value chain.
A strong starting position
The company is one of the world’s leading liquid packaging board manufacturers and a global leader in high-porosity sack paper from primary fibre. In Europe, BillerudKorsnäs has a leading position in primary fibre-based kraft paper, fluting and white liner, as well as being a major producer of primary fibre-based cartonboard in the premium segment. BillerudKorsnäs also has broad and deep knowledge of how packaging should be designed and constructed to fulfil its purpose.
Europe is BillerudKorsnäs’ largest market, with around 72% of sales. The European market is stable, but with relatively low overall growth. However, an increase of just a few percent in such a large market represents high volumes. In order to expand geographically, the Group is continuing to establish its offering in growth markets outside Europe, where global trends are driving up demand for sustainable products and solutions. With a growth forecast of 4.4%, the Asian market is expected to see the greatest increases. BillerudKorsnäs’ products are sold globally via its sales offices in 16 countries.
Expansion in the value chain
Converters currently account for a large proportion of BillerudKorsnäs’ sales. However, the company’s experience and expertise in the field of packaging also offers BillerudKorsnäs an opportunity to make a greater contribution to brand owners’ competitiveness. This may be anything from providing input on material choices and designs to producing solutions that attract more consumers, increase productivity,reduce transport costs and cut waste and environmental impact. Expansion in the value chain provides BillerudKorsnäs with the potential for new revenues and more customers. The proportion of overall growth that comes from packaging solutions is expected to increase in coming years.
Total solutions in new markets
New markets often require total solutions in order to be able to introduce new materials.Managed Packaging, whose whole business model is based on total packaging solutions, is part of the Corrugated Solutions business area. The business focuses primarily on Asia, where the company offers global brand owners and retail chains with manufacturing in Asia various types of packaging solutions and services. The business model creates opportunities to grow the concept of global solutions to include customers in many different countries. The focus is on segments where BillerudKorsnäs’ materials have the long-term potential to
create unique benefits.