What if recycling was easier?
BillerudKorsnäs recently joined forces with innovative company recycl3R who have developed a digital solution to increase recycling and to make it smoother for consumers.
What part of the product goes in what recycling bin and where is your closest recycling station? With the use of a white label app and recycl3R's recycling and packaging database (launched with the support of BillerudKorsnäs) it will be possible to engage with customers and getting information on how to separate and sort all kinds of packaging.
The investment is made by our subsidiary - BillerudKorsnäs Venture AB, which invests in young and innovative companies with solutions that will influence the future for packaging.
Packaging recycling is an area that we believe will be increasingly important in order to solve the environmental challenges ahead. Sustainability and digitalization connected to packaging are strategic focus-areas for BillerudKorsnäs Venture, and Recyc3R presents a very interesting opportunity based on their combined expertise in both areas.
Recycl3R builds a database with information about what packaging material different consumer products consist of. They also understand the different recycling regulations and requirements around the world. This knowledge is used to guide consumers to the nearest recycling station and help them recycle correctly. The solution also makes it possible for producers and distributors to give consumers incentive to recycle more with gamification and by connecting value such as deposits or loyalty points to the different packaging materials.
“Waste production is one of the largest environmental problems that society faces today, and solving it is a big challenge. In Europe, alone we produce 240 million tons of waste, and only 44% is recycled. BillerudKorsnäs shares our vision of solving this global challenge and is an excellent partner and investor for recycl3R”, says Iván González, environmental lawyer and Co-founder of recycl3R.
For more information, please contact:
Venture Manager BillerudKorsnäs Venture
+46 (0)70-375 02 60