Is Your Packaging Readily Recyclable?

As consumers are becoming increasingly eco-conscious, they are opting for products with readily-recyclable packaging.

Data from Packaging Digest’s 2015 Sustainable Packaging Study showed that 57% of consumers consider a product’s recyclability a priority when it comes to sustainability. Their 2017 study indicates that 92% of consumers say sustainability is an important factor.

Consumers care about their environmental impact and reducing their carbon footprint. Purchasing products with eco-friendly packaging, and even more so, being willing to spend more money on products with sustainable packaging is a reflection of this commitment. According to the Green Business Bureau, organizations that can align themselves with these green consumer values benefit by:

  • Reducing their own carbon footprint
  • Having packaging that is more easily disposable
  • Improving their brand image
  • Expanding their customer base

Companies that are interested in targeting the purchasing power of green consumers should consider the data presented in the infographic below.

Is Your Packaing readily Recyclable Infographic

Contact

Any questions, ideas or something you'd like to tell us? Don't hesitate to contact us. 

Get in touch