Creating the optimal packaging experience

Regardless if a purchase is made in-store or online – for your packaging solution, the same rules apply. The optimal packaging experience is when the product travels in style: well protected to arrive in perfect condition, with a likeable look-and-feel and smart, user-friendly features. Protection. Attraction. Function.

It begins with your product – size, weight, shape, characteristics. Soft, hard, fragile? Then, there is the whole handling chain and the point of sale to consider: alignment with the brand, differentiation, visual impact, consumer interaction. Packaging design is no easy task. Which is why we have made CrownBoard strong and shapeable to open up for creative solutions – and offering ready access to expertise in structural design.

Your #1 Brand Booster

Protecting the bottle

Expensive, breakable and heavy, that’s what bottles of luxury drinks have in common. For good protection, the packaging needs to be strong and sturdy. When you choose CrownBoard, you will not only get the strength and grip stiffness you need, but also unmatched shapeability. And compared with corrugated board, CrownBoard offers rich graphical design possibilities, such as deep embossing and lavish foils and varnishes.

Beauty inside

For the cosmetics and health & beauty segments, looks are everything. Beauty inside calls for beauty on the outside. Design and visual impact drive sales: the package has to grab attention, be different and have the “gotta-have-it factor”. It’s what CrownBoard Prestige was made for, with its wide grammage range, shapeability, high-white appearance and a printing surface perfected for bold designs.

Sweet content

Every single segment or application area places new, specific demands on the packaging material and designs. For example, CrownBoard is taint and odour free, and approved for direct contact with food according to an ISO standard – a requirement for market segments such as confectionery. Lightweight and pliable, the material also allows for designing user-friendly features – like open/close functions for easy dispensing.

Making more from less

When you upgrade to CrownBoard, you can reduce packaging weight by up to 20 percent – 10% at an average. Without compromising packaging performance! This is because a strong and stiff board performs better than a weaker board. As a result, less raw material used, less energy consumed, less waste, and more sheets on each pallet. You save cost and reduce your environmental footprint.

Iconic Shapes Stories

Consumer & Luxury

An ocean of possibilities

The art of making an impressive box for fine champagne, whisky or other luxury drinks is a complex business. You need to combine ultimate...
Consumer & Luxury

Precious impressions

Your packaging is an important part of the brand experience. When you realize this, you can use the packaging to your advantage to add value to...
Consumer & Luxury

An evolution in packaging

Sustainability has become a factor that determines what the consumer selects – or rejects. It makes good business sense to optimize...

See also

CrownBoard Prestige

It’s the unique combination of strength and printability that makes CrownBoard Prestige the first choice of premium brands.

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Carton Solutions

Carton Solutions is a team of specialists who help make your packaging solution functional, sustainable, cost effective, inspiring, and appealing.

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Visual effects – no limits

Visual impact is a true make-or-break factor for premium brands. We have the know-how and the toolbox to help you achieve stunning impressions.

Read more

Order your samples today!

Contact your local sales rep to order the demonstrators, product samples, and the swatchbook. The swatchbook is a gold mine of inspiration and information, packed with print effects and techniques to show what is possible to achieve with CrownBoard Prestige, CrownBoard Artisan, and CrownBoard Craft.

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