Pure DecorX is our new extension of the Pure Liner range – a strong, 3-ply coated white top kraftliner with outstanding printing properties, with a smooth coated surface suited for both pre-and postprint applications. Made of 100% primary fibres, it is a climate-smart choice – and it is backed up by our BoxLab expertise for packaging optimization and lightweighting opportunities.

The fibre mix and the multi-layered construction gives Pure DecorX the strength and stiffness needed to reduce washboarding. The light coating give our liner a smooth surface that ensures high colour fidelity and quality image reproduction. It is a perfect fit for applications such as displays, shelf-ready packaging, premium consumer goods, and fruit & vegetables – it complies with the highest food safety standards.

Pure DecorX – Appearance and strength

Light, strong – and climate-smart

Pure DecorX is made of 100% primary wood fibres – fibres that are exceptionally strong because they origin from slow-growing responsibly managed Nordic forests. The strength saves you money. You can choose a lighter basis weight than what you had before. This is what we call lightweighting. Environmental impact is reduced, too, in terms of energy utilization, emissions, transport, and waste generation.

A strong appearance

There is every reason to talk about both the strength and the appearance – because they are connected. The 3-ply structure and the careful selection of fibre mix make the kraftliner so strong that the corrugated box can endure demanding supply chains – and still look good. Transport damage is kept down, even if the box is subjected to extreme temperatures, high humidity and rough handling.

Top performer in strength

To make sure Pure DecorX stands strong against the competition, we carried out a test. As you can see from the graph, it performed well and came out on top.


• Fruit & Vegetables
• Processed & Fresh food
• Beverages
• Consumer Electronics
• Industrial

Strong enough to lightweight

Strong primary fibres provide a great lightweighting opportunity for moving products all over the world. Save material costs on every produced unit. With leaner packaging you can also reduce your transport costs and lower your environmental impact. Superior strength and material consistency ensure reliability in production and outstanding runability speed.

Fighting climate change

The Dow Jones Sustainability Index has awarded BillerudKorsnäs the title of "the world’s most sustainable packaging company”. We work under the Swedish Forestry Act and all our primary fibres come from responsibly managed forests. Companies such as ours play a vital role in the recycled paper market – without the addition of primary fibres the market would run out of recycled paper in a few months.

KM7 – the world’s most modern board machine

An enabler of this new product
550,000 tonnes
350 metres
Warehousing space
20,000 m2
Operational speed
60 km/h


The science of strength: An evolution in packaging

Corrugated board was an innovation already when it first appeared on the market. We now offer an evolution. Read more.

Corrugated Box Testing: Is Your Packaging up to spec

Good packaging needs to survive the whole distribution chain, from producer to end consumer

Corrugating Materials

Calling on years of experience, we can improve the performance of each packaging to best suit its purpose.