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  • 2021

Iwasaki Matcha

Pida USA/UK

WINNER Highest Level of Sustainability Award

Chi Chung Chan

Ravensbourne University
London, UK

Motivation of the jury: The jury selected Iwasaki Matcha set for highest level of sustainability. The entry makes excellent use of the physical properties of the BK Craft board by featuring the Craft side of the board on the outside of the carton, visually reinforcing the strength and sustainability of the material. Reuse, secondary, and long-term use of this package are artfully incorporated into the design. The entry offers a sturdy and functional structure for shipping and merchandizing.