WINNER PIDA Gold Award and Highest level of User-friendliness
Hochschule der Medien, Stuttgart
Motivation of the jury: This concept has fulfilled the brief in a perfect way. The inspiration from the snap dragon flower transported into a packaging opening mechanism which works surprisingly in the same way, convinced the jury completely.
Highest level of User-friendliness
Motivation of the jury: The reduced graphical design from outside and a more colorful backside print fits pretty good to the product. The opening function and handling fulfills, in a perfect way, the user's expectations.