• 2022

SnapDragon

PIDA Germany/Austria

WINNER PIDA Gold Award and Highest level of User-friendliness 

 

Lisa Frey
Annika Wahler
Tabea Kasparian

 

Hochschule der Medien, Stuttgart

 

Gold Award

Motivation of the jury: This concept has fulfilled the brief in a perfect way. The inspiration from the snap dragon flower transported into a packaging opening mechanism which works surprisingly in the same way, convinced the jury completely.

 

Highest level of User-friendliness

Motivation of the jury: The reduced graphical design from outside and a more colorful backside print fits pretty good to the product. The opening function and handling fulfills, in a perfect way, the user's expectations.