SnapDragon

WINNER PIDA Gold Award and Highest level of User-friendliness 

Lisa Frey
Annika Wahler
Tabea Kasparian

Hochschule der Medien, Stuttgart

Gold Award

Motivation of the jury: This concept has fulfilled the brief in a perfect way. The inspiration from the snap dragon flower transported into a packaging opening mechanism which works surprisingly in the same way, convinced the jury completely.

Highest level of User-friendliness

Motivation of the jury: The reduced graphical design from outside and a more colorful backside print fits pretty good to the product. The opening function and handling fulfills, in a perfect way, the user's expectations.

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