WINNER Highest level of User-friendliness
Motivation of the jury: A packaging and an accessibility tool that elevated this entry from simply user-friendly to accessible and inclusive. The origami and crystal inspired box form were well executed, sturdy, functional, and beautiful, with appeal for long-term storage of the product. We felt the digital watermark feature was an inspired addition to the package, for anti-counterfeiting, waste-reduction, brand reach, and accessibility for visually impaired shoppers. The molded grip added yet another level of accessibility to this thoughtful and exciting entry.