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10 Nov 2017, 9:00 CET

Smart popup packaging for wristwatches wins PIDA Germany 2017

This year’s winner of the BillerudKorsnäs PIDA Germany design competition is a team from Stuttgart Media University. The winning students succeeded in creating a sustainable, smart and attractive packaging solution for wristwatches and other luxury items, called WatchOut.

BillerudKorsnäs Design Competition PIDA, Packaging Impact Design Award, this year celebrates twelve years as an international competition. This year's challenge is based on BillerudKorsnäs own mission, "Challenge conventional packaging for a sustainable future", focused on developing smart and innovative packaging solutions that stands out in the store shelf and has increased customer value while taking responsibility for the environment.

Earlier this year, Swedish and French PIDAs were conducted in Stockholm and Paris and yesterday at an event in Stuttgart, the winner of the German PIDA was presented.

Winner All Categories - WatchOut

The winning contribution WatchOut, developed by Andra Frair, Ellen Vieth, Jessica Raich and Marina Hochstrasser from Stuttgart Media University, is a sustainable popup packaging with a nature theme and a surprise effect for wristwatches and other luxury items.

”Winner All Categories” was the contribution WatchOut by Andra Frair, Ellen Vieth, Jessica Raich and Marina Hochstrasser from Stuttgart Media University.

In awarding the prize, the jury said:

In ”Watch out” all the requirements of the brief is perfectly matched. The substitution of a plastic box by a creative cartonboard box solutions with a simple but functional product presentation, developed with a clear graphical design and good product protection – and all this without over-packing. In total a very clever and sustainable solution.

In addition to the total winner, winners were also named in the following categories:

Sustainability Winner was ”Interdent”, an environmentally friendly packaging solution for interdental brushes, by Eva-Marie Frank, Sebastian Spörer, Vanessa Hoffer och Gabriel-Marius Popescu from Stuttgart Media University. In awarding the prize, the jury said: In “Interdent” the products are packed with a minimum of cartonboard material but still in an attractive and consumer friendly way. As less as possible - by a clever structural and graphical design.


Best level of innovation Winner was ”The ShellBox”, a packaging solution that combines opening, recycling and recycling of pistachio nuts, by Ramona Rabl, Leonie Strohbeck, Jessica Hofmann, Antonia Krapf och Caroline Jaap from the University of applied science in Munich. In awarding the prize, the jury said: “The ShellBox” impressed the jury team with its highly sophisticated functional mechanisms. In the concept two compartments with flexible volumes are integrated to give the consumer a place for e.g. pistachio shells or other waste in a very clever way. A completely new pack-style with a high level of convenience.

Shelf impact Winner was ”ReMove”, a glueless carton design with built-in handle designed to eliminate plastic as far as possible when packing exotic fruits, by Hagen Neugebauer och Jürgen Schuster from the University of applied science HTWK in Leipzig. In awarding the prize, the jury said: “Remove” convinced the jury in the category “shelf impact” as the idea and realization of a completely cartonboard based hand bag for exclusive fruits, with a die cut structure that makes a bag to an artificial shelf object was very impressing realized and in this product segment totally unexpected.

The Jury of PIDA Germany consisted of several renowned industry specialists: Sven von Känel (Primavera), Thomas Reissig (juryns ordförande, Verdesoft), Nina Hornung (Pack n‘ Design), Sabin Bara (Ricola), Veit Eberhardt (Edelmann), Klaus Viergutz (MPS), Andreas Schabert (Brandpack), Maren Krieg (Stabilo), Stephan Bestehorn (rlc), Sandra Tennemann (Packaging Circus), Tom Sefrin (Roche Pharma), Laura Haberkorn (Look&Like), Jörg Storneke (BillerudKorsnäs) och Lena Dahlberg (BillerudKorsnäs).

For press pictures and more information about the contributions, click here.

About PIDA

BillerudKorsnäs Design Competition PIDA, Packaging Impact Design Award, has been organized annually since 2005 in collaboration with leading colleges and universities in France, Germany and Sweden. The goal is to strengthen the relationship between university and industry, but also innovation and knowledge development in the industry. Each year, approximately 200 design students participate in the competition, which is an integral part of the education. Read more about PIDA here or follow PIDA on facebook.