At BillerudKorsnäs we take the development of packaging seriously. PIDA is the stage we have set for young talent to show what they can do and give new ideas, inspiration and fresh impulses to the established packaging community. This way, bonds are forged between schools and the industry. And that’s why we look forward to PIDA 2021.
At PIDA, design students from colleges in France, Sweden, Germany, the UK and USA compete with their packaging design projects. Participation in PIDA is part of many students’ educational programmes, and an award in any category is an achievement to include in the portfolio. PIDA gives students an opportunity to get to know cartonboard properly. Get acquainted with the material, see its possibilities and limitations. For most students, cartonboard will play a significant part in their professional lives. It’s a material they will have to know inside-out.
The culmination of PIDA is the Grand Finale – when an all-European winner is selected among the respective PIDA Gold Award winners. The Grand Finale event will take place at Luxe Pack in Monaco, the world’s leading trade show for creative luxury packaging. A festive award ceremony will be held at the BillerudKorsnäs stand.
Besides this big final, the regular PIDA events are held locally in each country; and feature very ambitious seminars, keynotes and panel discussions. At the events, professionals of the trade meet. Converters, printers, brand owners, designers, bloggers and journalists gather to watch the prize ceremony, meet the design students and join the seminars, this year in a digital format.