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  • 2021

Agrumes Florilége

Pida USA/UK

WINNER Highest Level of User Friendliness Award

Julia Nathanson
Sophia Thai
Justin Davidovicz

Rutgers University
New Jersey, USA

Motivation of the jury: The Agrumes Florilége package gives a witty and exciting approach to user-friendliness, functionality, and the user experience. The entry features excellent properties designed to awaken the senses. The approachable and expressive colorways, tactile coating, scented ink, ribbon “leaf,” and unpeeling sound and unboxing action combine to make a fun and memorable user experience. The solution to package end-of-life of using the scented board as potpourri after opening is original and inventive.