WINNER Highest Level of Sustainability & User Friendliness.
Sheffield Hallam University
Highest Level of User Friendliness:
Judges thought that the packaging would work well in each users environment i.e work, home, gift or retail space. The design had great impact whilst using a very small area and would work well as a centre piece. Good functionality and the idea could work over many other products including cut flowers, potted plants, fake flowers etc. Very practical and a well thought out concept to suit each consumers lifestyle.
Highest Level of Sustainability:
The economical use of material in the design and use of carton-board without a plastic or glue requirement ensured this was a very good sustainable concept. The addition of a carry handle meant the pack could be carried from the store to each location easily. Further thinking of how natural light would work and improve the pack display added to the overall message of being aware of working in harmony with the environment.