All about this year’s PIDA

the brief, the digital events and a new competing country

You can’t put creativity in a box – but what does this mean when creating a package? This year’s PIDA – Packaging Impact Design Award – will take you into an era of expressive, unexpected, and provocative packaging concepts that will challenge all your senses. Get inspired by the work of the packaging designers of tomorrow! It’s brave, it’s bold, it’s beautiful! And what’s more: This year PIDA offers a new, modern, and digital format, that enables a larger audience to be part of this exciting event.

“PIDA offers a win-win situation for students as well as for the audience. Aside from the actual competition, PIDA offers a unique opportunity for the participating students to create relationships and build themselves a network within the packaging industry – while the audience gets to enjoy an enlightening and entertaining event filled with inspiration, creativity, and innovation,” says Anders Gathu, Marketing Manager Cartonboard at BillerudKorsnäs.

This year’s event is the 16th event since the start of the competition back in 2005 and the competition has engaged thousands of students throughout the years. This year we are not only developing the competition into a modern, digital event, but we are also expanding geographically by including design schools in the USA in the competition. In short: during May and June, students from the USA, Sweden, the UK, France, and Germany will enter the prestigious competition.

“When we launched PIDA, we wanted to challenge the conventions of the industry and drive the development of packaging design forward. Which is why we chose to highlight young new talents and their ideas. Our hope being that their creativity and smart solutions would contribute with inspiration and new thinking for the whole industry. Which is something that the students have really lived up to. Over the years we have seen loads of smart and innovative packaging solutions, and naturally expectations are high this year as well,” says Lena Dahlberg, Manager Application Development Paperboard at BillerudKorsnäs.

This year’s brief – a big trend on YouTube

“The brief this year is Awaken the Senses, which encourages the students to create a sustainable, innovative, and functional packaging concept that stands out compared to the conventional applications that we find in stores today. The packaging needs to engage our senses. It can be about making an impression through smell, sound, or tactile experience,” says Lena Dahlberg. 

In the future, we can expect packaging concepts with sound effects, visual illusions and augmented reality.

“Awaken our senses” is a big trend on YouTube. Unboxing videos where consumers unpack a new purchase while smelling, touching, rustling, and studying every little graphical detail, is a a frequently seen phenomenon in social media.

“Packaging that speaks to our senses is a fast-developing trend. In the future, we can expect packaging concepts with sound effects, visual illusions and augmented reality. In an increasingly digital world the packaging needs to stand out and in the interaction with consumers speak to all their senses,” says Anders Gathu.

Read more and register for the upcoming digital events below

Register for the upcoming digital events