Ready for funky functionality?

The functionality of your packaging can be a deal breaker in terms of brand loyalty. Want to learn why?

Are you interested in seeing how packaging is being scrutinized online? Well, unboxing might just be your thing. The trend, essentially someone being filmed while they open a product, is growing exponentially.

Unboxing impact on packaging:

  • The better your packaging, the more likely it is to be commented on and remembered
  • For ecommerce businesses, the shipped package represents the most direct touch point and connection with the customer
  • Delivering a complete brand experience extends beyond the product itself
Today, many studies show that 80-90 % of all our decisions about buying are based on experience… for packaging that’s very important.
Jon Haag, Former Consumer Insight Director at BillerudKorsnäs

See also

How can lightweighting affect your brand?
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Unboxing luxury packaging

Why is unboxing so important for packaging? Get insights and inspiration as we unbox luxury packaging.

The impact of sustainability

What does it take for your packaging to be more sustainable? Find out as we unbox sustainable packaging.