Global trends are increasing the need for sustainable solutions

Business has a key role to play in finding solutions to the major challenges that developments in the modern-day world are presenting us with. The opportunities lie in taking responsibility along the value chain, as well as focusing on innovation and strategic collaborations.

Integrating the needs and wishes of customers and customers’ customers into ongoing innovation and development work is crucial for the packaging industry’s ability to exploit the potential opened up by a changing world.

Future business perspectives and opportunities

Understanding megatrends and the future business perspectives provides us with a platform for identifying and responding to opportunities within our own sector and for our business.These are the practical implications of our deeper understanding of the world, our customers and our customers’ customers, and we will identify and prioritise these opportunities in order to innovate for the future.

#1 Problem-solving for megacities

Since large cities primarily consume rather than contributing to production, urbanisation is increasing the need for innovative solutions that contribute to sustainable development in and around the cities. The challenges surrounding transport, consumption and waste management are only going to grow. Packaging can meet these challenges by being safe, effective and an integral part of the cities’ circular systems.

#2 Enable helpful brands to succeed

There are growing expectations on companies to contribute to sustainable development, not simply through individual activities but by making sustainability the basis for their strategy and business development. Consumers are looking for brands that enable them to be part of the solution. Packaging that protects, reduces waste and cuts environmental impact can transform the view of packaging from a necessary evil to a strategic tool for brands that want to do their bit for a sustainable future.

#3 Design for no humans

Already, large swathes of logistics and distribution are being replaced by machines and more future activities are likelyto be performed without any human intervention. Packaging tailored to new logistical and distribution networks, such as driverless cars or automated warehouses, is part and parcel of meeting demand from consumers who want rapid deliveries wherever they may be.

#4 Generate, share and profit from data

Digitalisation is generating growing quantities of data which, if used properly, can prove invaluable. Consumers encounter packaging several times a day and intelligent packaging can be used as a strategic communication and dialogue tool, from production to aftermarket. This creates huge opportunities for stronger supplier and customer relations.

#5 Capture the real value

Digitalisation is generating growing quantities of data which, if used properly, can prove invaluable. Consumers encounter packaging several times a day and intelligent packaging can be used as a strategic communication and dialogue tool, from production to aftermarket. This creates huge opportunities for stronger supplier and customer relations.

#6 Make it user-oriented for real

The focus is shifting from the technical properties of a product to ensuring that users understand and can make full use of products. With new patterns of consumption, such as e-commerce, on a steep rise, packaging is well placed to play a major role in creating loyalty to brands by giving the consumer an exciting experience, even when the product is not purchased in a bricks and mortar store.

See also

BillerudKorsnäs launches unique Packaging Sustainability consumer panel

Megacity citizens positive towards packaging as sustainability problem-solver. Read more.
The paper bottle

If we can dream it, we can make it

Innovation has always been a key factor for sustainable solutions. At BillerudKorsnäs we aim high in a number of well-chosen development projects.

Trends that shape Future Business Perspectives

Challenge conventional packaging – trends that shape Future Business Perspectives: In the BillerudKorsnäs trend report we present six perspectives