Positive market trends

The global megatrends of urbanisation, digitalisation, globalisation and sustainability offer major opportunities for the packaging industry’s continued growth.

BillerudKorsnäs has identified a number of trends that will create business opportunities for the packaging industry and enable continued profitable growth for innovative players.

#1 Problem-solving for megacities

Seven out of ten people will live in cities with populations in the millions by 2050. The packaging industry can meet the needs of the growing cities by offering safe, effective and sustainable packaging solutions that are suitable for the future circular systems of cities.

Switching to paper-based packaging where possible, for instance, is increasing the recycling rate many times over on most continents. One example is the replacement of plastic sacks with BillerudKorsnäs’ QuickFill Clean cement sacks made from paper, which not only reduces the use of plastics, but also creates major opportunities for the construction industry to improve working conditions.

#2 Support helpful brands

For brand owners who want to contribute to a sustainable future, packaging that protects, cuts waste and reduces the environmental impact will become a strategic tool in their branding work. Brands that can clearly differentiate themselves through helpful packaging that changes consumer behaviour in a positive way for society will be the real winners.

BillerudKorsnäs works closely with brand owners, particularly in the premium segment, and is able to offer unique designs and sustainable packaging solutions that strengthen customers brands among the increasingly aware consumer target group.

#3 Design for 100% automation

Packaging tailored to new logistical and distribution networks, such as automated warehouses, driverless cars and robots, is part and parcel of meeting demand from consumers who want rapid and sustainable deliveries wherever they may be.

With all its accumulated expertise and experience regarding packaging materials and solutions, BillerudKorsnäs is well equipped to be a strategic partner in the development of more efficient goods flows.

#4 Generate, share and earn from data

Intelligent packaging can be used as a strategic communication and dialogue tool, from production to aftermarket. This creates great opportunities for stronger supplier and customer relations, while new revenues may arise based on data derived from packaging. Under the umbrella of BillerudKorsnäs Venture, HanHaa has a solution that shows the position and condition of a package in real time, while Kezzler makes each pack unique and interactive.

#5 Obtain the true value

Changing business models and value chains present opportunities for new solutions and collaborations between the packaging industry and associated industries that use packaging, where the packaging delivers value to more than one party in the value chain.

Packaging carries out several jobs during its life cycle, many of which already exceed the actual packaging cost. With sustainable and innovative packaging materials and solutions as a basis, coupled with continued expansion in the value chain, BillerudKorsnäs can create value for customers and society as a whole.

#6 Make everything user-centric

With new patterns of consumption, such as e-commerce, making rapid headway, packaging is well placed to play a major role in creating loyalty to brands by giving the consumer a memorable experience, even when the product is not purchased in a bricks and mortar store.

Market investments are moving from advertising and stores to packaging. BillerudKorsnäs has total solutions in packaging that can create a positive user experience even when the goods are bought online.


Interested in finding out more?

Packaging Sustainability for Helpful Brands

The BillerudKorsnäs report “Packaging Sustainability for Helpful Brands – views on the role of brand owners in packaging sustainability” (pdf)

Challenging conventional packaging

The BillerudKorsnäs report “Challenging conventional packaging – trends that shape Future Business Perspectives” (pdf)

BillerudKorsnäs Consumer Panel 2017

The BillerudKorsnäs report “Packaging Sustainability for Helpful Brands – views on the role of brand owners in packaging sustainability” (pdf)

See also

Huge opportunity for Helpful Brands to gain market shares

Brand owners that clearly empowers consumers to act more sustainable are in high demand among global consumers.

Packaging Sustainability for Helpful Brands

Introducing the first deep dive into the BillerudKorsnäs Consumer Panel

Trends that shape Future Business Perspectives

Challenge conventional packaging – trends that shape Future Business Perspectives: In the BillerudKorsnäs trend report we present six perspectives