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Consumer & Luxury

Premium products, like perfume and cosmetics are all about experience. Brand experience, unboxing experience, storytelling and making the consumer absolutely sure of their choice of product. Packaging is a key touchpoint for any brand, and the importance increases with globalisation, e-commerce and an increasing middle class. We know this – and can help you get packaging that both your customers and the planet love.

At BillerudKorsnäs we work with partners to turn sustainable materials into creative retail packaging that touches hearts and minds – and creates brand loyalty.

Brand packaging solutions that make products in every segment stand out on the shelves. From perfume and luxury drinks to chocolate, confectionery, cosmetics and beauty care – premium products deserve premium or luxury packaging design that challenges the conventional.

Consumer and Luxury Packaging Materials


Kraft Paper Bags

Formable Paper


Can paper carrier bags take the weight? No sweat

The environmental benefits of using single-use plastic bags are being questioned all over Europe and the world. But can paper carrier bags...

Taoasis – Fragrances the natural way

Natural fragrance. That’s the promise of Taoasis, and they have chosen BillerudKorsnäs Artisan to package the promise.

A breath of fresh air

BillerudKorsnäs White cartonboard is behind an award-winning packaging solution for dispensing premium mints.

Communicating through packaging

At design bureau NINE, which is part of the BillerudKorsnäs group, packaging is taken very seriously. Even if the contents are the big star, it’s...

It’s not only the unique product – it’s the people, too

The Smurfit Kappa companies in Sweden comprise every single link in the packaging value chain. Smurfit Kappa in Nybro use BillerudKorsnäs Design...

Stretching the boundaries of packaging

How is the industry innovating and what positive impact is this having on the world around us? Mikael Ankerfors takes time out from his schedule...

Fiorini - Paper into fashion

A combination of creativity, aesthetic sensitivity and excellence has enabled Italy’s Fiorini International Group to establish itself as a...

Curing parental "wrap rage" one toy at a time

We’ve all been there. A son, daughter, niece or nephew opens a birthday present and suddenly something odd happens. The joy of getting a new toy...

The secrets behind the Bunches success?

Flowers for quick and easy distribution became a huge success with no marketing other than its innovative packaging.